Our athletes are not dependent on the coaches, the coaches are dependent on them.
Our athletes never interrupt our work. They are the purpose of our work.
We are not doing our athletes a favor by coaching them. They are doing us a favor by allowing us to coach them.
Our attitude and service to our athletes is the only thing that separates us from the competition.
Our athletes are as much a part of our business as any coach.
No one ever won an argument with an athlete.
Our athletes are our friends and family. Respect each one like they are your mother or father, and treat them like your best friend.
(influenced by CFNE)